Whether the teachings follow the Product Funnel, or the Value Ladder, they both teach the same thing:
You start with Free content to build a relationship and move upwards from there.
But while this all seems to make sense, these models are flawed. I’m not saying they don’t work – I’m saying that there is more to it than meets the eye! And to say the free and low cost end of the model is totally passive income is a myth! These often take as much looking after, if not more!
I’ve recorded a video explaining exactly why I believe it’s flawed and how you CAN make it work.